Give Well But Give Wisely



December has historically been the month when nearly one-third of all annual charitable donations are made. There are several reasons: the holiday giving spirit, year-end tax-deductions and charities asking for donations.


I understand that 2020 has been a challenging year for many. At the same time, there are many who have been fortunate to continue to have a stable income this year.


In an article posted yesterday on the Non Profit Times website, revenue at nonprofits where less than $235,000 is raised annually was down 22% and down 18% at nonprofits where funds raised is between $235,000 and $775,000 annually. Revenue at organizations where $775,000 and more is raised annually were down 11%. You can read the article here: New Data Shows Small NPO Fundraising Hammered

Additionally, approximately 19% of the U.S. population lives in rural areas. Historically, less than 1% of charitable donations are made to agricultural/rural issues and causes. This has been a consistent statistic for many, many years. As a consultant to agricultural education nonprofits, I encourage you to visit my nonprofit clients’ websites. They are doing a great job and are well-managed organizations. You can learn more about what they do and consider making a donation during this holiday season.


National Agriculture in the Classroom

National Grange Foundation

New Mexico Agriculture in the Classroom

Nutrients for Life Canada

Nutrients for Life Foundation USA


Lastly, consider your donation an investment. Determine what the organization is actually doing with donations before you make a contribution. In an article posted on the CNBC website, they provide good advice before you make a donation: ’Tis the season of giving. Here’s what to do before making a charitable donation

Give Well But Give Wisely.

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