Give Well But Give Wisely
December has historically been the month when nearly one-third of all annual charitable donations are made. There are several reasons: the holiday giving spirit, year-end tax-deductions and charities asking for donations.
I understand that 2020 has been a challenging year for many. At the same time, there are many who have been fortunate to continue to have a stable income this year.
In an article posted yesterday on the Non Profit Times website, revenue at nonprofits where less than $235,000 is raised annually was down 22% and down 18% at nonprofits where funds raised is between $235,000 and $775,000 annually. Revenue at organizations where $775,000 and more is raised annually were down 11%. You can read the article here: New Data Shows Small NPO Fundraising Hammered
Additionally, approximately 19% of the U.S. population lives in rural areas. Historically, less than 1% of charitable donations are made to agricultural/rural issues and causes. This has been a consistent statistic for many, many years. As a consultant to agricultural education nonprofits, I encourage you to visit my nonprofit clients’ websites. They are doing a great job and are well-managed organizations. You can learn more about what they do and consider making a donation during this holiday season.
Lastly, consider your donation an investment. Determine what the organization is actually doing with donations before you make a contribution. In an article posted on the CNBC website, they provide good advice before you make a donation: ’Tis the season of giving. Here’s what to do before making a charitable donation