August 30, 2019

While it is important to acquire new donors for your non-profit organization, it’s also very expensive.  Acquiring a new donor can cost 50% - 100% more than the donation received from them.

I am surprised how many non-profits take their donors for granted or even worse,...

August 27, 2019

Although approximately 19% of the U.S. population lives in rural areas, historically less than 1% of charitable donations are directed to agricultural/rural issues and causes.  This has been a consistent statistic for many, many years.

Most donors give based on emotions...

June 30, 2019

Expertise LLC Looked at 136 PR Firms in Albuquerque and Picked the Top 11

The Bernhardt Consulting Co. has been recognized by Seattle-based Expertise LLC as one of the top Albuquerque-based PR firms in 2019.  This is the third year in a row that Bernhardt Consulting Co....

April 23, 2019

Randy Bernhardt of the Bernhardt Consulting Co. was recently selected by the California Foundation for Agriculture in the Classroom (CFAITC) to lead its fund development efforts.

The mission of CFAITC is to increase awareness and understanding of agriculture among Calif...

December 17, 2018

I am writing this blog because of a recent article by The NonProfit Times entitled Don’t Pay Consultants a Percentage and also because of a recent phone conversation that I had with a professional contact who inquired about nonprofit consultant compensation.  I have al...

November 18, 2018

Today, most companies have cause-marketing initiatives to attract new customers while also bettering society.  This year, a company made two (2) six-figure donations to one of my clients.  Their intentions are to partner with the charitable organization to enhance the...

September 9, 2018

Editor's Note: This is an update of a blog that was posted on June 16, 2017.

Whether you’re securing a new job, or if you are a sales person at a company or a fundraiser at a non-profit, it comes down to relationships.  Organizations truly are the people who work there....

August 15, 2018

This article by Colin Fleming was in the Wall Street Journal on August 10, 2018. I'm posting it verbatim. I hope you find the article valuable.

Photo credit: Photo: iStock/Getty Images

"Why do we often feel the need to pretend our lives are better than they really are? W...

July 5, 2018

According to a recent survey of nearly 1,200 nonprofit leaders, the Concord Leadership Group found that only 20% of nonprofit executives said they were very confident that they had the leadership abilities to enable their team and their nonprofit to achieve its goals.

A...

May 21, 2018

I have worked in the non-profit arena for more than 26 years.  At the time that I began working for a non-profit in 1992, it was very common for corporations to not see a connection between corporate social responsibility (CSR), charitable donations and revenue generat...

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